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You likely have a few keywords in mind that you would like to rank for. These will be things like your products, services, or other topics your website addresses, and they are great seed keywords for your research, so start there! You can enter those keywords into a keyword research tool to discover average monthly search volume and similar keywords.

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Once you enter in your seed keywords into a keyword research tool, you will begin to discover other keywords, common questions, and topics for your content that you might have otherwise missed. In the process of discovering relevant keywords for your content, you will likely notice that the search volume of those keywords varies greatly. While you definitely want to target terms that your audience is searching for, in some cases, it may be more advantageous to target terms with lower search volume because they're far less competitive. Since both high- and low-competition keywords can be advantageous for your website, learning more about search volume can help you prioritize keywords and pick the ones that will give your website the biggest strategic advantage.

Moz has a free tool that can help you discover and analyze keywords. When you're ready to get your hands dirty with keyword research, give it a try! The higher the search volume for a given keyword or keyword phrase, the more work is typically required to achieve higher rankings.

Typically, the higher the search volume, the greater the competition and effort required to achieve organic ranking success. Go too low, though, and you risk not drawing any searchers to your site.

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In many cases, it may be most advantageous to target highly specific, lower competition search terms. In SEO, we call those long-tail keywords. It's wonderful to deal with keywords that have 50, searches a month, or even 5, searches a month, but in reality, these popular search terms only make up a fraction of all searches performed on the web. In fact, keywords with very high search volumes may even indicate ambiguous intent, which, if you target these terms, it could put you at risk for drawing visitors to your site whose goals don't match the content your page provides.

Does the searcher want to know the nutritional value of pizza? Order a pizza?

get link Find a restaurant to take their family? If you're searching for "pizza," Google thinks you may also be interested in "cheese. Was your intent to find a pizza place for lunch? Long tail keywords with lower search volume often convert better, because searchers are more specific and intentional in their searches. For example, a person searching for "shoes" is probably just browsing. On the other hand, someone searching for "best price red womens size 7 running shoe" practically has their wallet out!

Discovering what questions people are asking in your space — and adding those questions and their answers to an FAQ page — can yield incredible organic traffic for your website. How do you know which to tackle first? It could be a good idea to prioritize high-volume keywords that your competitors are not currently ranking for. On the flip side, you could also see which keywords from your list your competitors are already ranking for and prioritize those.

Knowing about seasonal trends can be advantageous in setting a content strategy. Write these out. Can you quickly work out any of these key uncertainties?

Or is there something you could read, like one of our career reviews? At this point, you might have a clear winner, in which case you can skip the next part. Most people, however, end up with a couple of alternatives that look pretty good. But how best to do that? The aim is to get as close as possible to actually doing the work, but with the smallest possible investment of time. In the couple of years right after you graduate, people give you license to try out something more unusual — for example starting a business, living abroad or working at a non-profit.

We see lots of people rushing into graduate school or other conventional options right after they graduate, missing one of their best opportunities to explore. Could you do a short but relevant project in your spare time, or in your existing job? At the very least, speak to lots of people in the job. Your university holidays are one of the best opportunities in your life to explore. Read Jess's story.

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When Jess graduated from maths and philosophy a couple of years ago, she was interested in academia and leaned towards studying philosophy of mind, but was concerned that it would have little impact. So the year after she graduated, she spent several months working in finance. She also spent several months working in non-profits, and reading about different research areas.

Most importantly, she spoke to loads of people, especially in the areas of academia she was most interested in. This eventually led to her being offered to study a PhD in psychology, focused on how to improve decision-making by policy makers. During her PhD, she did an internship at a leading evidence-based policy think tank, and started writing about psychology for an online newspaper.

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At the end of her PhD, she can either continue in academia, or switch into policy or writing. She could also probably go back to finance or the non-profit sector. You have ideas about what you can become good at hypotheses , which you can test out experiments.

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Think you could be good at writing? Then start blogging. At least speak to a consultant. Instead, go and try things.

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No time right now? Take a break. Search for:. You're reading our old career guide. Read our key ideas series. Trying things out. Make a big list of options.

Your Answer

Rank your options. Write out your key uncertainties 5. Do some initial research. Explore before graduate study rather than after 7.

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Choose options that let you experiment 7. Try on the side 7. Keep building flexible career capital 8 Jess - a case study in exploring 9 Apply this to your own career: how to explore 10 Conclusion. Reading time: 20 minutes.

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The bottom line Your degree of personal fit in a job depends on your chances of excelling in the job, if you work at it. Personal fit is even more important than most people think, because it increases your impact, job satisfaction and career capital. Instead, go investigate.

After an initial cut-down of your options, learn more and then try them out. Investopedia uses cookies to provide you with a great user experience.

Before keyword research, ask questions

Competent : This is still the first factor to consider. What's that word mean? Enter your e-mail below to receive the guide! The answer is that what you want to rank for and what your audience actually wants are often two wildly different things. I Accept Cookie Policy.

By using Investopedia, you accept our. Your Money. Personal Finance. Your Practice. Popular Courses. Login Newsletters. Banking Auto Loans. Key Takeaways The Kelley Blue Book—and it's equally popular web site—is one of the most trusted guides for automobile pricing, used by those who are buying or selling cars. Kelly assesses the following values: 1 private party value; 2 trade-in value; 3 suggested retail value; and 4 certified pre-owned CPO value.

Kelly determines Blue Book values by analyzing pricing info from real-world used car prices, as well as industry developments, economic conditions, and location. Potential problems include a delay as price info is assessed, the consumer tendency to overrate the product being offered, and a mismatch between wholesale values listed by Kelly and the prices used by dealers, who access special industry-only pricing info.